I chose the anti-Obamacare advert entitled “Creepy
Uncle Sam”. The video was created by Generation Opportunity, a Koch
Foundation-funded anti-Obamacare group. Their aim with the $750,000 campaign is
to create adverts in order to convince college students to relinquish the
Affordable Care Act’s exchanges. According to Generation Opportunity, Evan
Feinberg, the adverts are promoting an “Opt Out” option, where young people
would “…have to pay a fine, but that’ going to be cheaper for you and better
for you”.
The advert depicts a young woman going to her OB/GYN
for an exam but has her doctor replaced by a ‘creepy’ oversized Uncle Sam, who
emerges between the woman’s legs as ominous circus music plays in the
background, ending with the tagline “Don’t let the government play doctor”.
Generation Opportunity’s strategy appears to have
unnerved the majority of its viewers, regardless of whether they are students
or if they believe in the cause. One argument for this video is that there are
of course some valid points for why the Obamacare system is flawed, but this
advertisement video is surely the wrong way to go about it; one viewer writes “I'm
speechless that this anti-Obamacare basically suggests the female patient gets
raped. This is beyond having a position against it... this is down right creepy.”
Overall, although the group Generation Opportunity is
entitled to their opinion and to express this opinion, they have not
productively nor effectively done so through this video. You could argue they have
disconcerted what supporters they did have and further turned people towards
being in favour of Obamacare as a result.
No comments:
Post a Comment